尊貴馬術圈層，優質運動領袖 Glorious world of horsemanship, outstanding forerunner of sports
《馬術世界》雜志 World Horsemanship
—中國權威馬術雜志 ——Chinese leading publication on horsemanship

《馬術世界》雜志由成都馬術協會出品，2010年創刊，是由中國馬術協會官方唯一支持的公開發行馬術類專業雜志出版物，雜志以中英文雙語呈現，雙月刊，全年發行6期，每期5萬冊。發行網點覆蓋中國20多個大中型城市高端書店及馬場等場所。此外，雜志通過自身渠道輻射包括美國、法國、愛爾蘭、澳大利亞、中國香港等13個國家和地區馬術馬業發達國家。是國內外集馬術賽事活動、馬術訓練、馬術旅游及高端生活資訊為一體的優質載體。

一、 刊物背景
1. Background of World Horsemanship
為了進一步整合國內外馬術運動資源，“推動馬術運動，傳播馬術文化”，2011年，在中國馬術協會、成都市體育局的指導和支持下，成都馬術協會開始籌辦馬術雜志---《馬術世界》。
For the purpose of integrating more equestrian resources at home and abroad to “Promote Equestrian Sports and Spread Equestrian Culture”, Chengdu Equestrian Association, under the leadership and support of Sports Administration of Chengdu, started to prepare for the equestrian publication---World Horsemanship in 2011.
《馬術世界》作為全國唯一一本由中國馬術協會官方支持的正式出版的中英文雙語馬術專業雜志，是國外內集馬術運動推廣、馬術賽事、馬術訓練、俱樂部活動及資訊的傳播平臺，也是馬術旅游、休閑生活的優質載體。
As the only professional publication on equestrian published bilingually in both Chinese and English by the authority of Chinese Equestrian Association, World Horsemanship is not only a medium to provide news and information about equestrian competition events, equestrian trainings and club activities for domestic and overseas equestrian enthusiasts, but also an approach to promote equestrian sports and develop equestrian tourism for the better life of the public.
雜志創辦近五年來，在各級主管部門以及全國各地方政府、協會和廣大馬友的支持和幫助下取得了欣慰的成績，作為國內大陸地區目前唯一對外公開發行的政府權威官方雜志，《馬術世界》雜志已成為國際馬術賽事報道、全國馬術賽事咨詢、馬術權威專家觀點、馬術文化發展，馬術藝術作品鑒賞的最佳平面宣傳品牌，刊物通過廣泛的國內外發行渠道獲得了世界各地馬友讀者們的廣泛認可。今后，《馬術世界》雜志將通過不斷的努力，站在更高的角度全面關注世界并展示中國的馬術運動的成果，同時進一步拓展賽事和協會合作，開展更廣泛的商務平臺合作和馬術推廣活動，服務更多的支持企業。感謝三年來業內外機構人士對“馬術世界”的支持。
Since its first issue three years ago, the Publication has made satisfactory achievements under the support and assistance of the competent administrative authorities, the governments at all levels, associations and all the equestrian enthusiasts across the country. As the only government-authorized publication published worldwide from mainland China, World Horsemanship has grown into one of the best publication brands for reports of national and international equestrian competition events, viewpoints of professional equestrian experts
progress of equestrian culture and display of equestrian art works, which has gained wide popularity among equestrian enthusiasts worldwide by means of its extensive distribution network worldwide. In future, by sparing no efforts, World Horsemanship will upgrade itself to comprehensively focus on the outside world and demonstrate achievements of China with regard to equestrian sports, while at the same time enhance cooperation on competitions and with associations to strengthen collaboration on business platforms and equestrian promotions in a larger sense, so that more supporting enterprises can be served. We are grateful to all the organizations and individuals who have supported World Horsemanship over the past two years.

二、 雜志概況
2. Overview of World Horsemanship
1、雜志發展
2.1 Development of the Publication
目前，雜志初創近五年來，獲得了中國馬術協會的高度評價，也得到了各地馬友等讀者們的廣泛認可。2011年，作為內刊出品的《成都馬術》出版三期，第四期改版后更名為《馬術世界》正式公開發行，今后，《馬術世界》將站在更高的角度全面關注世界并展示中國的馬術運動、賽事、協會以及支持企業的活動。
Since its first issue two years ago, World Horsemanship has been highly spoken of by Chinese Equestrian Association and widely recognized by equestrian readers. In 2011, after three editions under the name of Chengdu Equestrian published as an internal publication, Chengdu Horsemanship renamed as World Horsemanship in the fourth edition after correcting for public issue. Since then, World Horsemanship has been upgraded to comprehensively focus on the outside world and demonstrate achievements of China with regard to equestrian sports, competitions, associations and activities of supporting enterprises.
另外，《馬術世界》有著強大的資源供給團隊。國家體育總局自行車擊劍運動管理中心、中國馬術協會馬術部全體領導目前已作為雜志編委，參與雜志的編排當中，以黃祖平為代表的優秀運動員、裁判團隊也已成為雜志的專業技術顧問團隊。此外，國際馬聯、亞馬聯、法國國家馬術學院、法國馬業專業聯盟、愛爾蘭賽馬會、澳大利亞維多利亞州賽馬會、澳大利亞維多利亞州純血馬育種協會、中國馬術網等權威機構和組織已成為雜志日常支持單位。
Moreover, World Horsemanship is supported by a powerful resources. All leaders from Administration Center of Bicycle & Fencing of General Administration of Sport of China and those from Equestrian Department of Chinese Equestrian Association have been invited as editorial board members to participate in edition of the publication. Besides, excellent athletes and referee groups represented by Huang Zuping has constituted the Publication’s professional technical consultant team. In addition, authoritative institutions and organizations as Federation Equestre Internationale (FEI), Asian Equestrian Federation, French National Horse-Riding School, Union Nationale Interprofessionnelle du Cheval (UNIC), Equestrian Federation of Australia (Victorian Branch), Victorian Bloodhorse Breeders Association and the official
website of China Equestrian Association have all become long-term supportive partners of the Publication.
2、出版與發行
2.2 Publishing and distribution
目前，每期雜志約130P左右，在印刷工藝上，采用了封面專金印刷、LOGO燙金、封面拉頁等特殊工藝，凸顯雜志的品質。在欄目設置上，分為熱度、焦點、訓練場、原鄉、圈層等版塊，全方位介紹和推廣馬術運動。
At present, there are approximately 120 pages in each edition of the publication, for which we apply special techniques as cover gold printing, LOGO gold print and gate fold of front page in terms of printing technology to demonstrate the high quality of the Publication. As to column setting, the Publication is divided into sections as Hot-topics, Focus, Training Course, Country and Saloon to represent and promote in all aspects the equestrian sports.
在雜志發行方面，《馬術世界》雜志整合了全國知名的尚和傳播機構協助完成發行工作，此外，雜志還對全球的馬術類高端客戶實施一對一精準投放。2012年，雜志已在全國都已建立了分銷點和展示平臺，尤其是北京、上海、廣州、成都等地區，成為行業內唯一一本由中國馬術協會官方支持，并在全國地區發售的公開出版物。目前，雜志已按雙月刊發行，計劃出刊六期，每逢單月出刊，現雜志發行量為50000冊。
In terms of distribution, World Horsemanship has collaborated with domestic well-known fashionable and publicity institutions to jointly distribute the Publication. In addition, the Publication applies precise one-on-one distribution to global high-end customers of equestrian. In 2012, the Publication has established distribution points and demonstration platform nationwide, especially in places like Beijing, Shanghai, Guangzhou and Chengdu. It has become the only professional publication supported by Chinese Equestrian Association and distributed nationwide in China. Now, the Publication has released its bimonthly editions, which is intended for 6 editions issued on odd months with its current amount of distribution of 50,000 copies.
未來，《馬術世界》將進一步擴展資源平臺，擴大影響力，在中國馬術協會及成都市人民政府的支持下，做成全國最好的馬術類高端雜志。
In future, World Horsemanship will further expand its resource platform as well as its influence to become the best high-end equestrian publication in China with the support of Chinese Equestrian Association and the People’s Government of Chengdu.

成都馬術協會《馬術世界》編輯部
Editorial Department of World Horsemanship, Chengdu Equestrian Association